The University of Basra organises a workshop entitled “E-marketing skills and project promotion”

The Department of Science and Technology Parks / Rehabilitation, Employment and Follow-up Division at the University of Basra organised a workshop entitled “E-Marketing Skills and Project Promotion”, as part of the summer camp activities.

The workshop aimed to develop the skills of participants in the field of electronic marketing, and enhance their abilities to promote projects using modern digital means, contributing to supporting entrepreneurship and raising the chances of success of projects in the labour market.

The workshop, which was presented by trainer Alaa Murtaza, included the introduction of the concept of e-marketing, its most important strategies and tools, mechanisms for building the digital identity of projects, and methods of preparing effective marketing content, in addition to identifying the most prominent social media platforms and how to invest them in promoting products and services and reaching target groups efficiently.